For those not familiar, this means that different members of your team will log in using their own Mailchimp credentials, but then will only be able to access features and data relevant to their position. With your account created, the next step is to log in on any device for immediate access to all of your Mailchimp campaigns, analytics, and other tools.Ĭonfiguration for role-based access is reserved for the highest pricing plan. Just like most other email marketing services, Mailchimp is a web-based platform or SaaS. (Image credit: MailChimp) MailChimp: Interface and In Use Tools for this include list segmentation, custom tags, and predicted demographics to make every contact in your database unique. These are unique additions to justify Mailchimp’s claim as the all-in-one digital and email marketing solution.įinally, Mailchimp has a suite of features tailoring your marketing to the targeted audience down to a strategy for each and every contact. Unlike the competition, Mailchimp also provides a website builder with built-in marketing tools, and a custom domain service. Designing emails that engage your audience is a snap via Mailchimp’s range of templates and drag-and-drop content studio.
With your audience attracted, Mailchimp offers features to engage customers and foster interaction with your business. We also like the integrations with launching an online store, dynamic content to personalize to the audience, and a subject line helper. Features worth mentioning include custom sign-up forms and landing pages, digital advertising options, and a lookalike audience finder.
When just starting out, Mailchimp’s audience-building features will lend a hand to grow your database and increase the number of reachable potential customers. Mailchimp’s premium plans are thoroughly feature rich, to enable a successful email marketing strategy for all businesses. (Image credit: MailChimp) MailChimp: Features
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